The Era

Armin Hofmann (1920–2020) is considered one of the most influential graphic designers in Switzerland. With his extensive design practice and educational oeuvre, he has contributed to the international reputation of Swiss graphic design and a reflective approach to visual communication. From 1947 to 1986, Hofmann trained design students at the former Kunstgewerbeschule Basel, and as a guest lecturer abroad. Together with his teacher colleagues, he developed trend-setting educational models that were implemented internationally and are still influential today. On the occasion of his 100th anniversary on June 29th, 2020, the Institute of Visual Communication at the FHNW Academy of Art and Design, in collaboration with the Schule für Gestaltung Basel and Alliance Graphique Internationale (AGI), organized exhibitions and events dedicated to the Hofmann era from various perspectives, throughout October and November 2020.

Postscript: Armin Hofmann died on December 18th, 2020 in Lucerne at the age of 100. A rich and fulfilled life has come to an end.

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